The Apparel Design and Merchandising program focuses on both apparel and textiles with emphasis on both design and merchandising. Students experience excellent instruction, stimulating and challenging lab experiences and additional guest speakers and projects through the Appalachian Fashion Group, our student organization.

Students especially enjoy and learn from field study trips to the New York City fashion district and the Atlanta Merchandise Mart. Contacts developed through such experiences open opportunities for internships as well as permanent employment.

Common career positions include apparel or textile design, production, buying and selling merchandise, distribution of merchandise to the consumer, fashion coordination, fashion promotion, fashion editing, consumer affairs, and related activities to carry out these functions. Skills in public relations, business management, design and aesthetic appreciation are essential

If you would like to see our student designs, consider visiting us for the fashion Showcase, produced the last weekend of each spring semester.


Why Appalachian?

~ An annual trip to New York City includes visits with professional designers, manufacturers, retailers, trend forecasters, showrooms, fashion magazines, museums and more.

~ Students present their original designs at the popular annual runway event called Showcase.

Faculty members have worked in the fashion industry as production pattern assistant, technical designer, creative design assistant, costume designer, business owner, custom designer, wardrobe consultant, marketing researcher and magazine editor.  Their designs have been displayed in magazines and worn by celebrities such as Billy Joel, Pink, Brittney Spears and Shirley Manson.