Shelby was born and raised in Charlotte, North Carolina, where her love for fashion started early. She believes that fashion is the ultimate form of expression, and the best way to tell a lot about a person. She appreciates all styles and feels nobody should have to stick to one.

Shelby’s inspiration stems directly from her pet Dalmatian, Luke. Always a lover of 101 Dalmatians, she has chosen to revamp Cruella de Vil’s look in an animal-friendly way. All furs used are faux, and no animals were harmed in the making of this collection.

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